Latest advice Find the right help for you Campaign hub

Approved by

LAST REVIEWED 29 April 2025

Campaign Hub

Looking to help spread the word about Good Thinking and our free resources for Londoners in your organisation? Simply download the free resources for our campaigns below!

Stress Awareness Month runs throughout April 2025, with the theme this year being #LeadwithLove – encouraging us to approach ourselves and others with kindness, compassion and acceptance no matter the challenges we face.

The downloadable toolkit below is designed to help you support Stress Awareness Month by highlighting the range of free support resources available to Londoner's through Good Thinking. The toolkit includes:

adaptable short and long copy for newsletter articles, website, etc;
suggested social media content;
social media assets (available to download below).

If you have any questions about this toolkit, please contact Tom Stone, Communications Manager at thomas.stone4@nhs.net.

Download the Communications Toolkit

Social Media graphics

Pathway through Pain is a pain management programme for chronic Musculo-skeletal (MSK) pain.

The below toolkit is designed to support you in raising awareness of Pathway through Pain across your networks. The toolkit includes:

adaptable short copy for newsletter articles;
suggested social media content;
social media assets;
printable marketing material, including a poster, eflyer/handout and FAQs.

If you have any questions about this toolkit, please contact Tom Stone, Communications Manager at thomas.stone4@nhs.net.

Flyers and posters

One page guides

The one page guides can be used to help point people to the right resources according to their need, and are available for adults and children and young people:

The end of the summer holidays can bring anxiety and stress for many young Londoners. The move to a new year at school, college or university, transition to further or higher education and worries about academic achievement may have an impact on their mental wellbeing.

Our Student mental health communications toolkit contains information about the Good Thinking Student Mental Health Hub (content suitable for those in further and higher education), and highlights other services and resources which students, parents and carers and education sector staff may find helpful as students return to school, college and university.
Our Student mental health: secondary school and further education communications toolkit contains information about Good Thinking’s advice and support for young Londoners, tailored for those at secondary school and in further education (college and sixth form).

Good Thinking has worked with the Partnership for Young London to develop the 5 Ways to Wellbeing for Children & Young People.

This campaign toolkit contains information about the Five Ways to Wellbeing for Children and Young People resources and will support you in raising awareness of mental health and wellbeing within your local community.

The toolkit includes:

an introduction to the Good Thinking digital mental wellbeing service;
a link to the Five Ways to Wellbeing for Children and Young People resource for you to share online or print as needed;
a newsletter/bulletin article for you to use to raise awareness of the resource within your community;
social media content for you to use to promote the toolkit to your community on your Twitter, Instagram and Facebook pages. You can also tag us in @GoodThinkingUK

We’d appreciate your support in promoting this campaign to improve mental health and wellbeing across London.

If you have any questions, please contact the Good Thinking team at Info@good-thinking.uk

For children and young people in London facing many challenges such as social and academic pressures and cost of living worries, the winter period can be challenging on their mental health.

The Children and Young People’s Mental Health Transformation team at Transformation Partners in Health and Care (TPHC) has put together this resource pack to help partners and local organisations support London’s children and young people over the winter months.

This toolkit contains information and resources produced by TPHC and key partners in London for local authorities, schools/colleges, and community/third-sector organisations on different mental health services and support which is available for children and young people, and their parents and carers.

We hope these resources help you to direct children and young people, and their parents/carers to the appropriate support for their mental wellbeing, whether they are looking for tips to help cope through different situations, are awaiting treatments or interventions for a specific condition, or need urgent crisis support.

Download the toolkit by clicking on the link below.

Supporting children & young people's mental health over the winter months

Faith and belief communities toolkits

In recognition of London being the most religiously diverse region of England, Good Thinking has collaborated with members of eight faith and belief communities to develop bespoke wellbeing resources.

We've created a range of communications toolkits that can be used by faith leaders, community and council representatives, GPs and members of the public to raise awareness of the support offered to faith communities by Good Thinking.

Good Thinking have worked in collaboration with members of London’s Buddhist communities, with the support of The Buddhist Society and in consultation with the Network of Buddhist Organisations to create a unique range of mental wellbeing resources that align with the beliefs and teachings of Buddhism.

Looking to help spread the word about Good Thinking and our Buddhism resources for Londoners in your organisation and community?

Simply download the free communications toolkit below for a full guide to support you with raising awareness; including copy, graphics and animations for social media, newsletters, bulletins and websites:

Mental wellbeing and Buddhism communications toolkit

Good Thinking have worked in collaboration with members of London’s Christian communities, with the support of the Church of England, The Catholic Church, Evangelical Alliance and Churches Together to create a unique range of mental wellbeing resources that align with the beliefs and teachings of Christianity.

Looking to help spread the word about Good Thinking and our Christianity resources for Londoners in your organisation and community?

Mental wellbeing and Christianity communications toolkit

Good Thinking have worked in collaboration with members of London’s Hindu communities, with the support of Hindu Forum of Britain, the Hindu Council UK and BAPS Shri Swaminarayan Mandir – Neasden Temple to create a unique range of mental wellbeing resources that align with the beliefs and teachings of Hinduism.

Looking to help spread the word about Good Thinking and our Hinduism resources for Londoners in your organisation and community?

Mental wellbeing and Hinduism communications toolkit

Good Thinking have worked in collaboration with members of London’s Muslim communities, NHS North East London and Newham Council to create a unique range of mental wellbeing resources that align with the beliefs and teachings of Islam.

Looking to help spread the word about Good Thinking and our Islam resources for Londoners in your organisation and community?

Mental wellbeing and Islam communications toolkit

Good Thinking have worked in collaboration with members of London’s Jewish communities and Jami, in consultation with Rabbi Miriam Berger and Rabbi Daniel Epstein and with the support of The London Jewish Forum, Maccabi GB and the London Borough of Barnet to create a unique range of mental wellbeing resources that align with the beliefs and teachings of Judaism.

Looking to help spread the word about Good Thinking and our Judaism resources for Londoners in your organisation and community?